What cookies are?

Cookie-urile sunt fișiere de mici dimensiuni, alcătuite, în general, din texte și cifre, care la accesarea unui website sunt salvate în browser-ul utilizat de către computer, laptop, telefon, tableta sau orice alt dispozitiv prin care se accesează online website-ul respectiv. La fiecare accesare ulterioară a website-ului, browser-ul trimite către serverul website-ului acest fișier, permițând astfel, identificarea unui vizitator care a revenit pe website.

What cookies do we use on our website?

A)      Essential cookies for the use of our online services

What is this about? This type of personal data processing is essential for you to be able to use our online services, such as our website. This involves your preferred language settings, for instance.

Can you avoid this type of personal data processing? No. You won’t be able to use our online services otherwise.

B)      Analytics cookies

What is this about? We analyse the statistics on the use of our online services on grounds of legitimate interest (under art. 6 of GDPR). To this end, we collect anonymised data on your interaction with our online services (such as our website) and analyse the aggregate data.

Can you avoid this type of personal data processing? Yes. You may disable such analyses by changing your cookie preferences.

Warning: If you delete all the cookies on your device, you’ll also delete the opt-out cookies. If you still want to opt-out of personal data collection by Google Analytics and Adobe Analytics, you’ll need to reset your opt-out cookies. All browsers and devices have opt-out cookies settings.

C)       Marketing cookies

What is this about? We don’t display marketing content such as social media content by default, so that your personal data may be protected. You need to accept social media cookies. Your browser will be then in direct connection with the relevant servers and will send your personal data.

Can you avoid this type of personal data processing? Yes, since your prior consent is needed for this type of personal data processing. Please change your privacy settings if you wish to withdraw your consent.

Services we use

We use various services for the processing of your personal data. Here are short descriptions of such services and the purposes of your personal data processing:

• Cookies settings management platform/”Cookies Banner” (essential)

We use the “CommandersAct Consent Management” platform to obtain, manage and document your consent for our use of cookies. The platform is operated by Fjord Technologies, a company headquartered in France. 

https://www.commandersact.com/de/loesungen/customer-data-platform/   

• Adobe Analytics (website analytics)

Adobe Analytics uses cookies to differentiate between various requests from different browsers as well as to store useful information which apps may use in the future. Adobe Analytics may also be used to link browsing data to user data.

Adobe Analytics uses cookies to anonymously define new visitors, help analyze clickstream data, and track historical activity on the website, such as response to particular campaigns or the length of the sales cycle.

• Google Analytics (website analytics)

Google Analytics is a website analytics service that offers basic statistics and analytics tools for search engine optimization (SEO) and marketing purposes.

Google Analytics is used to track website performance and to collect visitor data. Google Analytics may help organizations to determine their users’ top traffic sources, to assess how successful their marketing campaigns are and to discover user engagement trends and patterns.

• Marketing cookies

Marketing and advertising cookies are used to enhance user experience and to provide targeted content, adjusted to individual preferences and interests. These cookies play an essential role for the improvement of digital marketing experience, the identification of user interests and the enhancement of advertising campaigns, while at the same time offering targeted, relevant user content. The purpose of the marketing and advertising cookies we use on our website is to display advertisements that are relevant and personalized according to user interests.